Effective February 2014
Salisbury, Maryland, United States of America
What Information Does Full Moon Collect?
The type of PII collected by Full Moon will vary with your use of the Site(s). Full Moon gathers most information during the registration processes Full Moon utilizes to allow access to and/or use of certain information. But, Full Moon may collect PII at other times, including, but not limited to, when you report a problem with our Site(s), when you submit PII to a message or interactive communication area of the Site(s), when you complete survey forms, enter a sweepstakes or other promotional program, enter into a transaction through the Site(s), request a coupon, respond to requests for information or content (such as photographs), and when you request to receive communications from Full Moon. Below, we provide specific examples of the types of PII Full Moon may collect through the Site(s). Contact Information: Full Moon may request or require contact information, such as your name, address, phone number, facsimile number, and email address.
Likeness Information: Full Moon may request a photograph containing your likeness.
Demographic Information: Full Moon may collect demographic and profile data at our Site(s) as a part of its surveys, sweepstakes, promotional or coupon programs, resume collection features, recipe offerings, advertisements for its products, and/or for management and monitoring purposes in order to continue to improve the Site(s) and the quality of Full Moon’s on-line services.
Technical Information: Full Moon may collect Internet Protocol (IP) addresses from all users of our Site(s) as well as the date and time of access and the Web page(s) accessed. Full Moon may also catalog your log-in information and your computer, browser, or operating system information and may maintain a database of aggregated information about the transactions on the Site(s) (e.g., tool or feature utilization or recipe selection data).
How Does Full Moon Use that Information?
Most of the Site(s) is informational in nature and publicly available to all users. Consequently, until you participate in surveys or programs or register for or otherwise request information from Full Moon, you are able to browse the Site(s) without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information. Below, is more detail on how Full Moon uses your PII.
Contact Information: Full Moon may use your name and city and state address for testimonials or your contact information for many other purposes, including, to advertise its services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the Site(s), material changes in our Site(s)’s policies and agreements, new services Full Moon may offer, or otherwise. In addition to Full Moon’s own use, we may also share your contact information with our affiliates, vendors, contractors, and business partners, as is necessary to provide our services and information, for advertising purposes, to facilitate sweepstakes or other promotional programs, and for internal business purposes. We also may share your contact information with a court or governmental agency if required by law.
Likeness Information: Full Moon may use a photograph containing your likeness in promotional programs on its Site(s) or in other marketing materials of Full Moon.
Demographic Information: Full Moon may share demographic data on an aggregated basis, which will not identify any particular user, with our business partners, vendors, and affiliates or government regulators and for advertising purposes.
Survey Results: Full Moon may share survey results collected through the Site(s) with its business partners, vendors, contractors, and affiliates and/or the general public, the news media, and with the U.S. Government and state governments, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.
Technical Information: Full Moon may use technical information to help diagnose problems with our servers, analyze the Site(s)’s usage trends, track user movements on the Site(s), and to otherwise manage and monitor our Site(s).
Legal Action: Full Moon may disclose PII when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the Site(s) or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users.
What About External or Third Party Web Sites?
What About Security?
As is appropriate for the nature of PII collected and stored by Full Moon, the Site(s) has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under Full Moon’s control. Although Full Moon has endeavored to create a secure and reliable Site(s), however, the confidentiality of any communication or material cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information to Full Moon. Full Moon urges you to take every precaution to protect your PII when on-line.
What About “Opting-Out” of Data Collection and Use?
As you are permitted to browse the Site(s) without registering, you can decide on your own if you wish to provide your PII to Full Moon (when requested) or opt-out of doing so. For example, if Full Moon conducts a survey, you do not have to participate unless you agree to do so. Full Moon also provides you with the opportunity to opt-out of certain Full Moon business practices where your PII may be used. For example, users may opt-out of having Full Moon use your PII in connection with the following activities: (i) inclusion in mailings or (ii) email communications or newsletters sent by Full Moon.
California Residents: Companies that collect PII from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of having his or her information shared with third parties. Full Moon has elected the second option, and you may request that your PII not be shared with third parties by sending your request, including your full name, email address and postal address, to Arthur Pet, Salisbury Corporate Office, Attn. Legal Matters, P.O. Box 1537, Salisbury, MD 21824. California residents are also entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to firstname.lastname@example.org.
What About Correcting, Deleting, or Updating Information?
Full Moon will retain your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. At any time, you may contact Full Moon to correct, modify, or delete the information you provide to Full Moon through the Site(s). Please note, however, that the collection and uses of certain PII is necessary to provide certain information and services through the Site(s) and the deletion of such necessary information, e.g., an email address, may render a particular service or Full Moon’s ability to provide it inoperable.
What About Children?
Full Moon cares about the safety of children on its Site(s) and encourages parents and guardians to monitor their children’s use of the Internet. Although the Site(s) is suitable for a general audience, the Site(s) is intended for use only by users who are over 18 years of age or the legal age of majority. Accordingly, Full Moon does not knowingly solicit PII from children or send them requests for personal information.
What About Any Other Questions?