Privacy Policy

Effective February 2014

Salisbury, Maryland, United States of America

Full Moon Pet (identified herein as “Full Moon” or with “we” or “our”) has developed this policy statement (the “Privacy Policy”) to assist end users of the Full Moon company or branded product Web sites or authorized online social media pages (identified herein as “you” or “user” or with “your”) in understanding the personally identifiable information gathering and dissemination practices of Full Moon for Full Moon’s United States Web sites and Full Moon online social media pages, such as Full Moon’s pages found on FACEBOOK, YOUTUBE, TWITTER, or PINTEREST (referenced collectively herein as the “Site(s)”).  Personally identifiable information (“PII”) includes information that can be linked to a specific individual, such as a name, address, phone number, or email address. Full Moon may modify this Privacy Policy from time to time.  If Full Moon makes changes to this Privacy Policy, Full Moon will post those changes at this location and provide notice of any material changes so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  Please review this Privacy Policy on a periodic basis.

What Information Does Full Moon Collect?

The type of PII collected by Full Moon will vary with your use of the Site(s). Full Moon gathers most information during the registration processes Full Moon utilizes to allow access to and/or use of certain information.  But, Full Moon may collect PII at other times, including, but not limited to, when you report a problem with our Site(s), when you submit PII to a message or interactive communication area of the Site(s), when you complete survey forms, enter a sweepstakes or other promotional program, enter into a transaction through the Site(s), request a coupon, respond to requests for information or content (such as photographs), and when you request to receive communications from Full Moon.  Below, we provide specific examples of the types of PII Full Moon may collect through the Site(s). Contact Information: Full Moon may request or require contact information, such as your name, address, phone number, facsimile number, and email address.

Likeness Information:  Full Moon may request a photograph containing your likeness.

Demographic Information: Full Moon may collect demographic and profile data at our Site(s) as a part of its surveys, sweepstakes, promotional or coupon programs, resume collection features, recipe offerings, advertisements for its products, and/or for management and monitoring purposes in order to continue to improve the Site(s) and the quality of Full Moon’s on-line services.

Technical Information:  Full Moon may collect Internet Protocol (IP) addresses from all users of our Site(s) as well as the date and time of access and the Web page(s) accessed. Full Moon may also catalog your log-in information and your computer, browser, or operating system information and may maintain a database of aggregated information about the transactions on the Site(s) (e.g., tool or feature utilization or recipe selection data).

How Does Full Moon Use that Information?

Most of the Site(s) is informational in nature and publicly available to all users. Consequently, until you participate in surveys or programs or register for or otherwise request information from Full Moon, you are able to browse the Site(s) without providing any PII, although your browser may tell us what type of computer and operating system you are using as well as other kinds of technical information. Below, is more detail on how Full Moon uses your PII.

Contact Information: Full Moon may use your name and city and state address for testimonials or your contact information for many other purposes, including, to advertise its services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, to contact you regarding a survey, and to get in touch with you when necessary with respect to transactions conducted through the Site(s), material changes in our Site(s)’s policies and agreements, new services Full Moon may offer, or otherwise.  In addition to Full Moon’s own use, we may also share your contact information with our affiliates, vendors, contractors, and business partners, as is necessary to provide our services and information, for advertising purposes, to facilitate sweepstakes or other promotional programs, and for internal business purposes. We also may share your contact information with a court or governmental agency if required by law.

Likeness Information:  Full Moon may use a photograph containing your likeness in promotional programs on its Site(s) or in other marketing materials of Full Moon.

Demographic Information: Full Moon may share demographic data on an aggregated basis, which will not identify any particular user, with our business partners, vendors, and affiliates or government regulators and for advertising purposes.

Survey Results: Full Moon may share survey results collected through the Site(s) with its business partners, vendors, contractors, and affiliates and/or the general public, the news media, and with the U.S. Government and state governments, not only for business or marketing purposes or as may be required by law, but also to participate in government programs and initiatives.

Technical Information: Full Moon may use technical information to help diagnose problems with our servers, analyze the Site(s)’s usage trends, track user movements on the Site(s), and to otherwise manage and monitor our Site(s).

Business Transactions: In the event that Full Moon goes through a business transaction, such as a merger or acquisition by another company involving the sale of all or a portion of its assets, please note that the PII collected and retained by Full Moon may be among the assets transferred. In the event a transaction of this kind occurs that results in the transfer of PII, Full Moon will notify you via email and/or place a prominent notice on the Site(s) for 30 days of any such change in ownership or control and the possible changes to this Privacy Policy.

Legal Action: Full Moon may disclose PII when legally required to do so in accordance with government requests or regulations or legal proceedings. We may also disclose PII to protect against misuse or unauthorized use of the Site(s) or as is otherwise required to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users.

What About the Use of Cookies?

Full Moon may use cookies in connection with your utilization of our Site(s). Cookies are pieces of information that Full Moon uses for record-keeping purposes, which the Site(s) transfers to your computer’s Web-browser for storage on your computer’s hard drive. Cookies enable Full Moon to customize your experience on the Site(s). Cookies also make Web-surfing easier by automatically performing certain functions such as saving your personal preferences and by ensuring that you do not see the same advertisement repeatedly. Many consider the use of cookies to be an industry standard. Consequently, your Web browser is likely set to accept cookies. If you would prefer not to receive cookies, however, you can alter the configuration of your browser to refuse or delete cookies. If you choose to have your browser refuse or delete cookies, you should understand that it is possible that some areas of our Site(s) will not function properly when you view them.

What About External or Third Party Web Sites?

To the extent hyperlinks or gateways (whether through banner advertisements or otherwise) are utilized to access external or third party sites or social media pages, you should be aware that these external or third party sites or pages may collect PII and are not controlled by Full Moon and therefore, are not subject to this Privacy Policy. Full Moon suggests that you check the privacy policies of these sites or pages to determine how the proprietors of these third party sites will utilize your PII.

What About Security?

As is appropriate for the nature of PII collected and stored by Full Moon, the Site(s) has industry standard security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under Full Moon’s control. Although Full Moon has endeavored to create a secure and reliable Site(s), however, the confidentiality of any communication or material cannot be guaranteed. Accordingly, you should consider carefully if you want to submit sensitive information to Full Moon. Full Moon urges you to take every precaution to protect your PII when on-line.

What About “Opting-Out” of Data Collection and Use?

As you are permitted to browse the Site(s) without registering, you can decide on your own if you wish to provide your PII to Full Moon (when requested) or opt-out of doing so. For example, if Full Moon conducts a survey, you do not have to participate unless you agree to do so. Full Moon also provides you with the opportunity to opt-out of certain Full Moon business practices where your PII may be used. For example, users may opt-out of having Full Moon use your PII in connection with the following activities: (i) inclusion in mailings or (ii) email communications or newsletters sent by Full Moon.

California Residents:  Companies that collect PII from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either (1) provide a list detailing the categories of information shared and the entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of having his or her information shared with third parties.  Full Moon has elected the second option, and you may request that your PII not be shared with third parties by sending your request, including your full name, email address and postal address, to Arthur Pet, Salisbury Corporate Office, Attn. Legal Matters, P.O. Box 1537, Salisbury, MD 21824. California residents are also entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to

What About Correcting, Deleting, or Updating Information?

Full Moon will retain your PII for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws.  At any time, you may contact Full Moon to correct, modify, or delete the information you provide to Full Moon through the Site(s). Please note, however, that the collection and uses of certain PII is necessary to provide certain information and services through the Site(s) and the deletion of such necessary information, e.g., an email address, may render a particular service or Full Moon’s ability to provide it inoperable.

What About Children?

Full Moon cares about the safety of children on its Site(s) and encourages parents and guardians to monitor their children’s use of the Internet. Although the Site(s) is suitable for a general audience, the Site(s) is intended for use only by users who are over 18 years of age or the legal age of majority. Accordingly, Full Moon does not knowingly solicit PII from children or send them requests for personal information.

What About Any Other Questions?

If you have any questions about this Privacy Policy, the information collection and dissemination practices of the Site(s), or Full Moon’s use of your PII, you can contact Full Moon and its employee(s) responsible for its Privacy Policy and related privacy compliance matters by email at, by phone at 1-888-970-FULL(3855), or by mail at Arthur Pet, Salisbury Corporate Office, Attn. Legal Matters, P.O. Box 1537, Salisbury, MD 21824.